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Zaplet: the $90 million cousin — Sitelets' consumer-facing lookalike, described to Hare as a cheap knock-off

FireDrop, renamed; Khosla from a houseboat party; $900m paper valuation; merged into MetricStream 2004; patents sold for a low six figures

About this entry

This is Jonathan Hare's account, with its provenance shown. The person or organization named has not yet claimed or corrected it.

Organization

What this is

Zaplet — founded as FireDrop in August 1999 by David Roberts and Brian Axe — built 'living' interactive email: active applications embedded in a mail thread, updating when reopened. Superficially similar to Consilient's Sitelets, and structurally different in exactly the ways that mattered: no asynchronous protocols, none of the capabilities for long-running, cross-organizational, cross-platform operation that real B2B processes require — a consumer-facing play on the mainstream web platforms of the day. Through Jonathan Hare's DC and defense-intelligence network the word that reached him was blunter: a cheap knock-off of what Consilient was doing, technologically. Recorded as what he was told, by people whose names the record holds.

Its financing is the record's cleanest specimen of top-tier market-making: Vinod Khosla discovered the team at a houseboat party, took a founder-level stake via a $5 million seed (around 20 percent by Hare's account), drove a stepped-up Series A with KPCB and Venrock — and then a $90 million round in October 2000 at a $900 million valuation, in which the lead 'set the price' while investing below pro-rata. Hare's analysis, marked as his: leads at that stage aren't valuation-sensitive and aren't really setting the price — they make a market in late-stage followers, and the press release does the rest. Zaplet got the runway and the marketing; the bubble got Zaplet; MetricStream absorbed it in March 2004, and its foundational patents eventually sold to Xobni for a low six-figure sum. A $900 million paper valuation, priced by market-making rather than by the technology, and the technology's whole patent estate cleared for less than a starter home — the episode draws the moral.

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Provenance

Where this came from

Everything above is a distillation. The primary source is published in full, so that any claim on this page can be walked back to what was actually said — and where the two differ, the source governs.

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This entry is deliberately incomplete. The gaps below are the things only certain people can settle — and settling one is a contribution like any other: recorded, timestamped and attributed to whoever made it.

If you were there

Correct anything wrong, add what only you know, or claim this entry as your own. Write to evidence@qpncatalyst.io and Jonathan directly (both are on the button) — a timestamped confirmation comes back with your submission attached, as your own independent record. No account, no permission, no institutional standing required.

Public contributions earn Publicity Premium; bringing others who were there earns Cascade Premium. Everything is valued retrospectively as outcomes verify, so nothing has to be priced up front.

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