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Kevin Surace built the first big AI virtual assistant — Portico — a generation before Siri

General Magic's telephony chief; OnStar's Virtual Advisor; QuietRock's inventor; the Empire State Building's windows; Inc.'s 2009 Entrepreneur of the Year

About this entry

This is Jonathan Hare's account, with its provenance shown. The person or organization named has not yet claimed or corrected it.

Person

Who this is

Serious Energy founder — the role the film's own credits give, and all this page takes from the public record. In this record for one stated reason: Kevin Surace is one of the twenty-two credited narrators of the Silicon Valley Historical Association's Steve Jobs: Visionary Entrepreneur, and Jonathan Hare records having met and having connections to him (S-183). Where, when and through whom are not yet on the record; Hare's earlier account (S-182) is that most of these connections ran through Laurene Powell Jobs. The page is a placeholder that says so, and an invitation to either side to fill it.

The public record, at web grade (verified 1 September 2026). RIT engineering; National Semiconductor, IBM and Seiko Epson; the first cellular data phone at Air Communications in the early 1990s; then General Magic, where he ran the telephony group of sixty and built Portico — the first large-scale AI voice assistant, years before Siri or Alexa — and the team behind General Motors' OnStar Virtual Advisor. Later chairman and CEO of Serious Materials/Serious Energy, inventor of QuietRock soundproof drywall, and lead on the Empire State Building windows energy retrofit; Inc. Magazine's 2009 Entrepreneur of the Year, a CNBC Innovator of the Decade, a World Economic Forum Tech Pioneer; 94 patents; now chairman and CTO of Appvance and chairman of Token. In this record's network: the virtual-assistant lineage he started is the prehistory of the AI this record now argues with and about — the ancestor argument's first generation — and the Serious Energy chapter puts him one conversation from the record's sustainability bench (the Fellows), where his energy-retrofit economics would be recognized on sight.

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Provenance

Where this came from

Everything above is a distillation. The primary source is published in full, so that any claim on this page can be walked back to what was actually said — and where the two differ, the source governs.

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This entry is deliberately incomplete. The gaps below are the things only certain people can settle — and settling one is a contribution like any other: recorded, timestamped and attributed to whoever made it.

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Correct anything wrong, add what only you know, or claim this entry as your own. Write to evidence@qpncatalyst.io and Jonathan directly (both are on the button) — a timestamped confirmation comes back with your submission attached, as your own independent record. No account, no permission, no institutional standing required.

Public contributions earn Publicity Premium; bringing others who were there earns Cascade Premium. Everything is valued retrospectively as outcomes verify, so nothing has to be priced up front.

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